Kia ora, and welcome to Rock Your Author Brand!
This course is about author branding, but it’s also about so much more. Your author brand is kind of like the Christmas tree upon which you hang all the sparkly, shiny parts of your author business – your books, your marketing, your social media, your website. Without the tree, the decorations will just sit in a pile on the floor and the cat will chew them.
I find that when branding people try to explain the concept to authors, they get stuck in this jargon of business language and examples from Coke and ASB bank and authors come away thinking that brand IS a logo and a tagline. And it’s not. Your brand is the Christmas tree you put up, from which you make every strategic decision about which decoration to hang where. And I wanted to find a way to make branding concepts accessible for authors.
So that’s what I’ve tried to do. In the first half of this course, we’ll talk about what exactly is a brand and how to define yours. And then we’ll talk about how to USE your brand as the springboard for the rest of your author business. We’re going to cover market research, writing your books, packaging your books, and marketing your books a gazillion different ways, all in an easily-digestible 9-video course you can come back to again and again.
Work your way through the nine lessons. In each, you’ll see some ACTION STEPS you can take. You’ll also find a list of actionable items and strategic plans in lesson nine, putting it all together.
In the BONUS CONTENT, you’ll see some sample marketing plans based on three different author brands.
If you have any questions or need help, please comment here in the course platform or email me at steff@rageagainstthemanuscript.com. I don’t have a massive team or anything – it’s just lil’ me doing all the things, so it might take me a few days to sort you out, but I will sort you out 🙂
Happy branding!
Steff